Week 2
HI. Some thinking and reading to do...
This blog will be analysing some feedback and updating further refinements and thoughts.
Feedback:
- need better design for the filtering layout, will need to find more reference
- some UI buttons can be smaller, need to have an overall look on the UI components
- think about dynamic content to deliver in the microsite, especially for returning users, can be presented as an idea
Thoughts:
- still working on the design of the filters, will need to improve on it, find more reference
- will relook into the UI components and readjust them
- I will need to do some reading about dynamic content and seek the best way to deliver it through my microsite. Research need to be done.
Improving visual identity
Based on this article, I get to retrieve the main colors of Airbnb and apply it into the 3D scenes. I decided to have common shared colors for each scene for the main colors to stand out. I'll will need to wait for all 3D scene to be set up to finalized on the style guide and color ratio for the entire microsite.
New filtering design ideas
Still struggling to come up with a better design for the overview filters, however, still at a brainstorming phase and so far these are the ideas that I came up with. I'll need more time to find better references and a more appealing design.
Dynamic content reading
Based on the latest feedback, I did some reading regarding dynamic content on web experiences. Collected some useful points to note down ↓
- web content changes based on behavior, preferences and interest
- personalized and adapts based on the data of users
- works in tandem with static content
Affecting factors:
- in-session behavior
- user data
- user characteristics
Notes:
- based on location or previous interactions
- affected by weather or temperature
- specific date such as name, gender, products visited and actions made
Benefits:
- create a more user-friendly experience
- increase KPI (higher conversions rate, lower bounce rate, higher return visits, AOV)
- seamless experience
- increase relevancy to users
Further updates on the execution of dynamic content will be updated in later blogs.
That's all for now, in the next blog, I will be updating some technical progress on the microsite.
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