Week 6
HI. Follow up from the previous blog, refinements were done and wireframes are created for an early stage of concept test.
In this blog, I will be continue sharing my progress and collecting data and results from my concept test.
I prepared a more thorough low-fidelity wireframe design to prepare for the first concept test. The entire prototype can be interacted for me to properly test the user flow. I did another sharing with another advisor.
Second sharing
Overall wireframes
Link to prototype: https://xd.adobe.com/view/69976ae0-faf3-49a3-ad81-4be7e239149b-3cc4/?fullscreen&hints=off
Landing page: With a primary call-to-action and a secondary call-to-action
Information page:-
- The different "themed land" displaying as a feature at the side for users to navigate easily
- A map to properly represent the places' location in Malaysia itself
- The visual of the map will change according to the different theme
- Added a "area size" feature for users to zoom in and out; when zoom-out, users will see the much bigger places, when zoom-in, users will see the sub-places in the different states
- The idea of incorporating sub-places was to align back with the geo-location feature, for users to easily get a place that is near and convenient to them
- Once users tap on something that they are interested in seeing, a specific location will be assigned to them. The different theme can still be accessed at the specific assigned location
Add-ons: A page that carries the important and significant information about ecotourism in Malaysia, eg.
- Ecotourism is a sustainable economic industry
- Generate profits by sustaining natural resources
- Benefits the national economy and local communities
- Offers job opportunities to local communities
- Preserve and conserve from their own profit
- Educate and enlighten people about the value of these places
- Know more from the Malaysian Nature Society (MNS), join their volunteer and educational programs about the natural ecosystem in Malaysia
Changes to address:-
- Instead of the previous proposed idea of linking with travel agencies or companies, maybe linking with services like AirBnB would be more relevant
- Because for the geo-location feature, users do not really need to have a massive planning for their trip
- The add-ons on the significance of ecotourism in Malaysia, I feel like it could also be collaborated with the Malaysian Nature Society where users could learn and sign up for volunteer programs or other educational programs about the nature resources in Malaysia.
Summarize feedback:-
- Define the criteria of the "big areas" and "small areas" properly
- The design looks a bit dry, trying being more bold with the UI design
- See this whole thing as a Front-end and Back-end concept;-
- Front-end, try being more wild and bold, find an interesting way to deliver the contents
- Back-end, needs to be rigid and solid with all the information and content planning
My thoughts:
- I will need more reference for the design direction, however, I will need a clearer content planning first
- Right now, my content planning are too vague which I can't confidently design or plan the microsite because I am unsure about the amount or overall content that I have
- I will need to spend some time to research and study the different possible places that could be deliver in the entire Malaysia
Concept test
Preparation
Objective/Purpose
To identify the usefulness of 2 main features; Geo-location and Theme-based categorization
To ensure that the current experience/flow can benefit the users
Goals
The geo-location feature is useful to users
The 'exploring other places' flow is interesting to users
User persona and task
I requested the respondents to do a little role play while going through the prototype, reason being it will help me identify the issues more clearer
**currently everything is running online, it is hard for me to approach my target audience and are willing to spend time in doing the concept test.
Questionnaire
Link to survey: https://forms.gle/nuYfav97HAdgjySX8
Summary of survey content:-
Thoughts on the overall benefit of the experience
Thoughts on the user flow
Thoughts on overall concept design
Results/Outcome
Total respondents: 6
Successful points
- 6/6 were able to explain the purpose of the concept; explore nature, promote ecotourism, encourage to plan a trip
- They think that this concept:-
could encourage people to go for a sustainable trip
could promote the conservation of environment
enable people to find and learn places in-within their areas
- 5/6 can easily achieve User Scenario 1 and thinks it is smooth and easy to understand
- 6/6 can easily achieve User Scenario 2 and thinks it is smooth and easy to understand
- 6/6 able to identify the ultimate call-to-action
Issues to rethink
- what are the criteria of places to be included in the microsite?
- do I need a search feature for users to search up a specific place?
- how much details need to be included to fully encourage users?
- how do I streamline the abundance of content?
At this stage, I feel like I am stuck at the deliverance of the content, I can't seem to lockdown on an effective way to convey the experience, which is also affecting my design ideas. I figured the problem could be because the content and knowledge that I have right now is still too vague for me to decide on a potential strategy. For me to progress further, I have to plan out the specific and possible content that this project is going to deliver for me to plan the experience more effectively.
That's all for now, in my next blog, I will be compiling a list of possible places in Malaysia that could be included in the content aspects and hopefully I will get to develop more towards my concept and design deliverance.
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