Week 6
HI. Preparing a full usability plan for the Usability test on week 8
I will be sharing my full usability plan here and the main areas that I am going to test out with my users
Full usability plan
These are the slides that I am planning to show my users on the day of the test. The slides provide information like:-
Participation information
Consent form details
Visuals that I plan to test out
Role-playing roles
Scenarios and their key tasks
Additional features
Before starting the official test, a Participant information and Consent form will be shown and brief to users.
1. Participant information
Purpose: This document is the information that should be informed and briefed to users before they start the official test. The information provided give users an overview of the project and what is going to happen to them during the usability test.
2. Consent form
Purpose: A document prepared for users to provide their consent of participation.
3. Visuals to test out
Purpose: Test out the colors used, whether it conveys the tone/mood that I am trying to deliver. And also whether the colors applied associate with the brand, Airbnb.
Questions to ask:-
Looking at these few screenshots, based on their overall colors or tones, what kind of travel-related brand it reminds you of?
Name one and why?
Then pick a brand that is not travel-related, and why?
4. Role for users to role-play
Purpose: For users to get into a role before introducing the specific scenarios
5. Scenarios and their key tasks
There's a total of 4 scenarios, each has their own tasks and specific questions to ask.
First scenario
Purpose: To test out the initial journey that users go through when thay first interact with the microsite. To observe and analyzed their interactions.
Planned questions:-
How were the UI buttons specifically? Understandable? Clear? Confusing? Accessible? Anyway helpful or the opposite?
Name 1-3 places that you learn while going through the first scenario, don’t need to be 100% correct.
What kind of accommodation details were provided? Price/Distance/Type of accommodation
What is the ultimate CTA? and did you access it? why do you think that?
In the journey, were there any difficulties faced? (Such as, confusing areas, laggy interactions, unappealing design, etc.)
Second scenario
Purpose: To test out the dynamic content as returning users and observe their further explorations in the microsite
Planned questions:-
What state were you in exploring in this scenario?
Did you locate any family-friendly places? How did you access it?
Do you have a location in mind that you’ve learnt?
Did you randomly found this place? Or…? You’ve already know that it is family-friendly beforehand?
How was the journey when accessing information of the location? Fast? Slow?
Did it meet your criteria? The CTA?
Third scenario
Purpose: Main focus is for users to access the nav page, however, if users were able to access all necessary features at the first 2 scenarios, I will be skipping this scenario.
Planned questions:-
What state(s) were you in?
How did you jump from one state to another?
Did you went through the navigation page? What do you think that page does?
Were you able to find any new places that you’ve learnt about? From which state?
How was your journey? Smooth? Any obstacles? Moderate? Why?
Fourth scenario
Purpose: To test out the accessibility and usability of the info page, most importantly the design, layout, text legibility, colors of the page. And also the functionality of the newsletter.
Planned questions:-
What was the slogan that you learnt about? Don’t need the full thing, maybe a few related terms/words?
Who are the parties involved? The brands/accosociation/society?
What was the information about? MNS? Airbnb? Specifically, what are the main points trying to convey?
Whose website can be access through that page?
If you want further updates or information in the future, what should you do from that page?
Was the newsletter section clear to you?
6. Additional feature
Dynamic content feature
Purpose: To test out the users' understanding towards the dynamic content, and also the usefulness of it. Also to test out the design of how the information are being displayed.
Planned questions:
What was the weather/season in this scenario? Do you remember the specific information shown? How was it? Helpful? Confusing?
Gamification feature
Purpose: To test out the overall concept of the gamification feature, the functionality, understanding on users' part. Also to test out the design, colors, text legibility.
Planned questions:-
What’s your understanding with this feature after you‘ve experience it?
Was there a reward? what was it? Do you remember?
What does each token/badge represent? Just roughly give an explanation, in your opinions.
What is the function of this feature? Briefly talk about it, positive/negative?
Any suggestions for improvements/similar concepts?
Link to XD prototype:
I will continue with more progress on the microsite to prepare myself for the coming usability test. Further technical updates will be posted.
That's all for now, in the next blog will be the continuation of further updates on the microsite.
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